OUR BRAND SIGNATURE

To use the Fund Texas Choice logo in your publication, please.

  1. Read the Fund Texas Choice Brand Terms of Use.
  2. Read the Logo Style Guide below.
  3. Complete the Logo Use Request Form.
Our logo insists on independence and autonomy. It is beautiful and unwavering.
Fund Texas Choice logo: A drawing of an unwavering Texas woman, autonomous against adversity

Color

Our primary logo is purple on a soft white. This is to insist on independence and autonomy while soothing those who stand with us.

Fund Texas Choice logo: A drawing of an unwavering Texas woman, autonomous against adversity

FTC Purple
RGB: 119 53 232
HEX: #7735E8
CMYK: 49 77 0 9
PMS: 2089 C

FTC Soft White
RGB: 242 242 242
HEX: #F2F2F2
CMYK: 3 3 3 0
PMS: 663 C

Clearing Space

The minimum clear space is the width of the Texan's face.

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Logo on Color

Lavender

When the user needs an extra sense of calm and comfort, you may use an off-black logo on a lavender background.

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In Context

In some cases, you may use the logo on a contextually colored background, as long as there is at least a 3:1 contrast ratio. Check contrast levels with WebAIM.
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Avoid using a white logo, even on a purple background.
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Avoid using the black logo in color contexts other than lavender.
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Avoid using the logo in a sentence.
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Avoid adding effects like shadows, dimensions, and gradients to the logo.
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Avoid stretching or compressing the logo.
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Avoid placing the logo in a shape or container.
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Avoid adding accents next to the logo.
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Avoid rotating the logo.
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Avoid using the logo on busy backgrounds.